And do you have a data usage strategy?
Data, like other key enterprise resources, requires building both a strategy for managing and using it. What does such a strategy consist of? The basis is to describe four elements.
The year to step up
Tough times create strong technologies. This paraphrase of a well-known quote that has been circulating on the Internet for a long time perfectly reflects our times. It can also be a good inspiration for taking action in 2023. Why?
What technologies are worth investing in when we are forced to choose?
Choosing which technology we want to implement first requires quieting the marketing hype in our heads and thinking about which solution will really improve our organization.
Not so scary audit...
We say that data is extremely valuable to us. On the other hand, we most often deal with them haphazardly and without a plan. The way out of such a situation is to conduct a data ecosystem audit.
5 lessons we can learn from the history of the retail industry
What can we do to make most of our IT projects successful? We can look for the answer in the history of the retail industry.
Fuel marketing automation
Data is the perfect fuel for effective marketing campaigns. However, if we don't take care of their quality, our actions will do more harm than good.
Migration to the cloud
Why migrate data to the cloud and is it a safe and cost-effective solution? An expert from Britenet answers these questions for Commercial News.
And do you send SPAM to your customers?
What are the basic functionalities of a tool that we can call a marketing automation system? In my opinion, there are four key elements," Lukasz Nienartowicz writes for Insurance Gazeta.
Not too little, not too much, and just right - advanced algorithms help you merchandise your stores
Many stores and warehouses face a serious question every day: Whether and how much of a particular commodity to order? As a Britenet expert explains, machine learning algorithms can provide the answer.
Are a few clicks enough to automate marketing?
Implementing marketing automation tools is a complicated process. A Britenet expert explains what to keep in mind before deciding to make such a move.
A year of telling it like it is!
Recently, we can see a change in how companies are approaching new technologies from the data area. Does this mean that 2022 will be the year of even more effective data management?