Data, like other key enterprise resources, requires building both a strategy for managing and using it. What does such a strategy consist of? The basis is to describe four elements.

Tough times create strong technologies. This paraphrase of a well-known quote that has been circulating on the Internet for a long time perfectly reflects our times. It can also be a good inspiration for taking action in 2023. Why?

Choosing which technology we want to implement first requires quieting the marketing hype in our heads and thinking about which solution will really improve our organization.

We say that data is extremely valuable to us. On the other hand, we most often deal with them haphazardly and without a plan. The way out of such a situation is to conduct a data ecosystem audit.

What can we do to make most of our IT projects successful? We can look for the answer in the history of the retail industry.

Data is the perfect fuel for effective marketing campaigns. However, if we don't take care of their quality, our actions will do more harm than good.

Why migrate data to the cloud and is it a safe and cost-effective solution? An expert from Britenet answers these questions for Commercial News.

What are the basic functionalities of a tool that we can call a marketing automation system? In my opinion, there are four key elements," Lukasz Nienartowicz writes for Insurance Gazeta.

Many stores and warehouses face a serious question every day: Whether and how much of a particular commodity to order? As a Britenet expert explains, machine learning algorithms can provide the answer.

Implementing marketing automation tools is a complicated process. A Britenet expert explains what to keep in mind before deciding to make such a move.

Recently, we can see a change in how companies are approaching new technologies from the data area. Does this mean that 2022 will be the year of even more effective data management?

Trends in the IT industry change as often as in the world of fashion. Find out how to find your way amidst the frenzy of attractive new developments and not be lured into the trap of momentary popularity.