Business Intelligence

Data Quality

How do you lose customers and alienate people?

Graphic showing fleeing customers

When will the investment in digitization and process automation begin to pay off? Only when we properly prepare the data and gain real knowledge about our customers. Otherwise, we can only generate more mistakes and problems.

Can a lack of structured customer data hurt our marketing campaigns? Lukasz Nienartowicz - Head of Business Intelligence at Britenet - talks about what mistakes we can make and how we can alienate customers, in an article prepared for Computerwolrd.pl

The link to the article can be found below:

How do you lose customers and alienate people?

‍

‍

Lukasz Nienartowicz

Responsible for the development of the Business Intelligence area at Britenet. For more than 12 years he has been involved in building data warehouses and analytical solutions for industries such as banking, insurance, automotive and public sector. He is particularly fascinated by the area of client data processing and analytics. He specializes in advising clients on how to overcome their business challenges and grow their organizations with the help of data.

Read also

Graphic showing a schematic drawing of a plate with cutlery, binary code in the background

Artificial Intelligence

Machine Learning

A healthy diet for your artificial intelligence

We are interested in what we eat, we look at the composition of the products we buy in the shops. But have you ever wondered what we need to feed artificial intelligence to make it healthy, fit and really intelligent?

Graphic with a Neanderthal sitting in front of silos symbolizing data

Data Quality

Don't be a data neanderthal

For those new to data quality, we've put together five of the most popular myths associated with the field.

Graphic showing a diagram of a car refueling data from a distributor

Data Quality

Machine Learning

What do gas stations teach us about data quality?

If we look at an enterprise as a persistently working engine, the fuel that drives it is called data. In the era of Big Data, the ability to collect and use data gives us a competitive advantage.