Why implement marketing automation solutions and what challenges will stand in our way if we decide to do so? These questions are answered by Lukasz Nienartowicz - Head of Business Intelligence at Britenet

Data, like other key enterprise resources, requires building both a strategy for managing and using it. What does such a strategy consist of? The basis is to describe four elements.

Tough times create strong technologies. This paraphrase of a well-known quote that has been circulating on the Internet for a long time perfectly reflects our times. It can also be a good inspiration for taking action in 2023. Why?

Why migrate data to the cloud and is it a safe and cost-effective solution? An expert from Britenet answers these questions for Commercial News.

What are the basic functionalities of a tool that we can call a marketing automation system? In my opinion, there are four key elements," Lukasz Nienartowicz writes for Insurance Gazeta.

Recently, we can see a change in how companies are approaching new technologies from the data area. Does this mean that 2022 will be the year of even more effective data management?

Trends in the IT industry change as often as in the world of fashion. Find out how to find your way amidst the frenzy of attractive new developments and not be lured into the trap of momentary popularity.

What challenges await a Business Intelligence Specialist and which competencies are particularly welcome in this position? Bartosz Sokolowski - Business Intelligence Developer & Team Leader at Britenet - talked about it.

In a recent article, Barbara Sobkowiak, Data Science Manager at Britenet, talks about five questions to ask before implementing Machine Learning in our company. They will make the process successful.

Creating a data-driven company is an attractive prospect that allows you to dream about harnessing the potential of collected information! However, who is to manage all this?

Inappropriate application development, rushed project implementation or an inadequately assembled team can all contribute to incurring technology debt. In what situations do we repay a carelessly incurred debt?

Marketing automation tools can streamline work and increase results. Unfortunately, we do not always implement them skillfully. Łukasz Nienartowicz, Head of Business Intelligence, tells us how to carry out this process correctly.

We have compiled extremely insightful articles by Lukasz Nienartowicz - our Head of Business Intelligence at Britenet - into a white paper, a guide to the realm of data quality and environment.

Blockchain is an innovative technology for storing and transmitting data on financial transactions made online. According to experts, it is the harbinger of a digital revolution that could affect many sectors.

There are no shortcuts in building a corporate data ecosystem! Like building a house, it is a complex and time-consuming process.

Key, and often overlooked, aspects that cause organisations, despite their best intentions, to fail to realise the potential that lies in the data they already have.

Dark Data is a poorly known area, eluding both theorists and business practitioners. There is no single coherent definition to describe this phenomenon.