Fuel marketing automation
Data is the perfect fuel for effective marketing campaigns. However, if we don't take care of their quality, our actions will do more harm than good.
Is the customer's 360 view just a buzzword?
Have you ever wondered what features a customer information system must have to be called a 360 view? The answer to this question, in the latest article, is given by Łukasz Nienartowicz, our Head Of Business Intelligence.
Is it worth emulating Christopher Columbus?
Without proper preparation and trust in the data we have, we put the company at risk of making a mistake. You can read about how to avoid this in the article by Łukasz Nienartowicz, Head Of Business Intelligence at Britenet.
New Year's resolution: I'll get my data in order
January is a great time to plan the goals we want to achieve. From a business perspective, we have a proposed goal that certainly won't lose its relevance by the end of the year: in 2021 we will do a data clean-up in our organisation.
Take it to the next level for your customers
Many games allow you to develop your main character. In the course of the game he gains experience, which allows him to advance to higher levels. Character building in the game reflects, in a way, the way we build our businesses.
Don't be a data neanderthal
For those new to data quality, we've put together five of the most popular myths associated with the field.
Product is not everything, focus on the customer
Without well-crafted data, it is impossible to build a customer-centric organisation. Constructing such a data foundation is costly and requires an awareness that the customer must be our focus.
The dark side of data
Dark Data is a poorly known area, eluding both theorists and business practitioners. There is no single coherent definition to describe this phenomenon.
How do you lose customers and alienate people?
Only when we have properly prepared the data and gained real knowledge about our customers will investments in digitising processes pay off.
Do you know how many customers you have?
The most important thing for any organisation is its customers' data. After all, it is customers who decide whether or not they use our services or products.